Fans react: Georgia Tech announces Adidas partnership
Georgia Tech announced Tuesday that Adidas will be the Yellow Jackets’ official supplier of team uniforms, apparel, shoes and accessories through the 2024 season.
The only power-conference school under contract with Russell Athletic, Georgia Tech announced in June it would not renew its contract with its current athletics sponsor after the 2017-2018 academic year.
“Based on our shared values of innovation and excellence, adidas is the ideal partner for Georgia Tech Athletics. We’re thrilled to be a part of the adidas family,” Georgia Tech athletic director Todd Stansburt said in a statement. “We look forward to collaborating with adidas to provide our student-athletes and fans with the most cutting-edge athletic gear in the marketplace and to amplify the Georgia Tech Athletics brand in Atlanta and beyond.”
Adidas and Georgia Tech agreed to a six-year contract effective July 1, 2018.
Here’s what fans and Georgia Tech athletes had to say about the move:
Anyone write an obit for Georgia Tech's Russell Athletic apparel deal? Eulogy? Playing of taps? Celebratory march for adidas?
— Nick Shook (@TheNickShook) August 22, 2017
Georgia Tech is an Adidas school!!!
— Griffen Byrne (@GriffenByrne05) August 22, 2017
Georgia Tech signs with Adidas.... pic.twitter.com/wB7w4PNk9x
— Chad Fields (@CfieldsVFL) August 22, 2017
Another incredible plus to the new Adidas announcement, FANS may actually be able to buy a Georgia Tech jersey that doesn't look like this pic.twitter.com/h8XwNgtcJP
— Jared Halus (@JaredHalusGT) August 22, 2017
Georgia Tech fans will finally get some cool new swag since they will be switching to Adidas as their provider
— Beau Morgan (@squidbilly929) August 22, 2017
Two of my favorites are now strategic partners! Adidas + Georgia Tech athletics. #TogetherWeSwarm #teamadidas #brand https://t.co/4WCAu7WuaE pic.twitter.com/BAaB1Jiymn
— Andy Fritchley (@andyfritch) August 22, 2017
