The Atlanta Dream announced Morgan Shaw Parker will join the team as President and Chief Operating Officer. Shaw Parker most recently she served as Vice President and Chief Marketing Officer at Arthur M. Blank Sports & Entertainment (AMBSE), owner of the NFL’s Atlanta Falcons and MLS’s Atlanta United. She led marketing and communications initiatives for the Falcons and Mercedes-Benz Stadium. Prior to AMBSE, Shaw Parker spent over a decade at Nike, Inc. and five years with the NFL’s Kansas City Chiefs.
“It is an incredible honor to join the WNBA and the Atlanta Dream, an organization whose new leadership celebrates its players and embraces their powerful roles both on the court and in the Atlanta community,” Shaw Parker said in a release by the Dream. “I have proactively championed women’s sports throughout my entire career and there’s no better time than now for me to take an active leadership role to shine a spotlight on these amazing athletes. I’m committed to working as hard as our athletes do to build an authentic brand that empowers women, represents the city, and exemplifies how a model professional sports franchise should be run.”
Credit: Photo courtesy of the Atlanta Dream
Credit: Photo courtesy of the Atlanta Dream
As President and COO of the Dream, Shaw Parker will be responsible for overseeing day-to-day business operations and revenue growth, and work closely with owners Larry Gottesdiener, Suzanne Abair and Renee Montgomery to implement their strategic vision. In this role, Shaw Parker will manage sponsorships, ticketing, retail, marketing, digital, in-game experience, human resources, community engagement and research and analytics.
“Morgan Shaw Parker is an absolute force in the sports industry, and she will be a true game-changer for the Atlanta Dream,” Larry Gottesdiener, Chairman of the Dream, said in a statement. “Morgan’s genuine, thoughtful professionalism was an instant fit for our culture, and her passion for women’s sports matches our own.”
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