College Football Hall of Fame tour: The shrine

The exhibit: The Hall of Fame room is the pinnacle of the building, as well as of the sport, the top-floor room that honors the 948 players and 207 coaches who are in the Hall of Fame.

Touring it: The Hall of Famers' names are etched in lighted glass panels around the walls of the room. (No bronze plaques or busts in this Hall of Fame.) The room is designed to be quieter and more reverential than the rest of the building. It features 10 augmented reality viewers, which are standing, swiveling, searchable screens stocked with content on each of the Hall of Famers.

Talking about it: "The augmented viewer is one of my favorite (features in the building)," said Stephen Platenberg, director of production for Cortina Productions, the audio-visual media designers. "Augmented reality technology is the idea of placing people virtually in the space you're in." In this case, those in virtual attendance are the Hall of Famers. "If I walk up to the viewer and the system recognizes me from my ticket as a Georgia fan, it fills my view with Hall of Famers from Georgia," Platenberg continued. "I select one of them, and he moves to the front of the monitor. Content on him comes up — biography, stats, imagery, highlight video."