Following the first three regular-season games, Hawks’ television ratings on SportSouth were up 44 percent over last season.

In the first three games this season, the Hawks played the Raptors, Pacers and Spurs. The ratings were up nearly half of last season when the Hawks opened with the Mavericks, Raptors and Lakers.

The season home-opening win over the Pacers did 18 percent better than last season’s home opener against the Raptors.

Wednesday’s last-second loss to the Spurs tied or exceeded all but six regular-season Hawks games last season for the network.

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Atlanta Hawks assistant coach Brittni Donaldson works with Atlanta Hawks forward Saddiq Bey (not pictured) before the Hawks’ game against the Detroit Pistons at State Farm Arena, Monday, December 18, 2023, in Atlanta. (Jason Getz/AJC)

Credit: Jason.Getz@ajc.com

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Cooling towers for Units 4 and 3 are seen at Plant Vogtle, operated by Georgia Power Co., in east Georgia's Burke County near Waynesboro, on Wednesday, May 29, 2024. (Arvin Temkar/AJC)

Credit: Arvin Temkar/AJC