Hawks rank first again in NBA survey for arena experience

ajc.com

Credit: JOHN SPINK / AJC

Credit: JOHN SPINK / AJC

For the second straight year, the Hawks and State Farm Arena finished first in overall in-game experience among season-ticket holders in an NBA-wide survey recently completed by the league.

The in-game experience category was made of ratings for arena ushers, in-game entertainment, in-arena technology, in-arena retail and in-arena food experience. Eighty-one percent of Hawks season-ticket members classified the in-game experience as either “extremely satisfied” or “outstanding.”

“We are extremely pleased to receive this response from our members. We pride ourselves on creating memorable experiences for our fans every time they enter State Farm Arena and these results are validation that we are on the right track,” CEO Steve Koonin said in a statement.

The Hawks also finished with a top-5 rankings in overall satisfaction and Net Promoter Score, how likely an individual is to recommend season tickets.

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