Atlanta Hawks
Atlanta Hawks

Hawks post NBA’s largest drop in local TV ratings, study shows

By
April 27, 2016

The Hawks posted the largest decline in local TV ratings in the NBA this season, according to an analysis of Nielsen data by SportsBusiness Journal.

Hawks regular-season games on Fox Sports Southeast averaged a 1.2 rating, down 45 percent from the previous season, the study showed.

However, it noted that the Hawks’ rating was “on par” with their seasons preceding 2014-15. Before averaging a 2.18 rating in that 60-win season, the Hawks’ ratings ranged from 0.97 to 1.4 in the six prior seasons, according to SBJ.

The rating is the number of households out of every 100 in the market tuned in to a telecast on average.

The Golden State Warriors had the NBA’s highest average local TV rating this season at 9.76, followed by the Cleveland Cavaliers (9.31) and the San Antonio Spurs (8.71), SBJ reported.

About the Author

Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.

Follow Tim Tucker on twitter
More Stories

Keep Reading

Hawks television analyst Dominique Wilkins (left), along with play-by-play announcer Bob Rathbun, will call all three exhibition games. (David Zalubowski/AP 2021)

Credit: AP

FanDuel Sports to air three Hawks exhibition games

The Atlanta Hawks open their exhibition season on the road against the Houston Rockets on Oct. 6, airing at 8 p.m. EST on FanDuel Sports Network.

Hawks deal former first-round pick to Nets

Kobe Bufkin struggled to find consistent playing time due to several injuries during his first two years in the league.

Former Hawks center Jason Collins undergoing treatment for brain tumor

Jason Collins — a former Atlanta Hawks player and the league’s first openly gay athlete — is being treated for a brain tumor, the NBA said.

The Latest

Hawks television analyst Dominique Wilkins (left), along with play-by-play announcer Bob Rathbun, will call all three exhibition games. (David Zalubowski/AP 2021)

Credit: AP

FanDuel Sports to air three Hawks exhibition games

Hawks deal former first-round pick to Nets

Former Hawks center Jason Collins undergoing treatment for brain tumor

Featured

Fulton DA Fani Willis (center) with Nathan J. Wade (right), the special prosecutor she hired to manage the Trump case and had a romantic relationship with, at a news conference announcing charges against President-elect Donald Trump and others in Atlanta, Aug. 14, 2023. Georgia’s Supreme Court on Tuesday, Sept. 16, 2025, upheld an appeals court's decision to disqualify Willis from the election interference case against Trump and his allies. (Kenny Holston/New York Times)

Credit: NYT

Fani Willis loses last chance to stay at the helm of Trump Georgia election interference case

Georgia's top court declines to hear Fani Willis appeal in Trump case, meaning she can no longer pursue the election interference case.

Investigator: Ex-APD officer raped woman on duty, returned when she called 911

Fulton County Magistrate Judge Todd Ashley ruled there was enough evidence for the case to proceed against former officer Muhammad Muhammad.

Cobb County agency green lights tax break for Home Depot’s $140M project

The Development Authority of Cobb County voted 6-0 to give initial approval for Home Depot's request Tuesday but didn't disclose the property tax savings the company sought.