Hawks post NBA’s largest drop in local TV ratings, study shows
The Hawks posted the largest decline in local TV ratings in the NBA this season, according to an analysis of Nielsen data by SportsBusiness Journal.
Hawks regular-season games on Fox Sports Southeast averaged a 1.2 rating, down 45 percent from the previous season, the study showed.
However, it noted that the Hawks’ rating was “on par” with their seasons preceding 2014-15. Before averaging a 2.18 rating in that 60-win season, the Hawks’ ratings ranged from 0.97 to 1.4 in the six prior seasons, according to SBJ.
The rating is the number of households out of every 100 in the market tuned in to a telecast on average.
The Golden State Warriors had the NBA’s highest average local TV rating this season at 9.76, followed by the Cleveland Cavaliers (9.31) and the San Antonio Spurs (8.71), SBJ reported.
About the Author
Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.
