A $200 million renovation of State Farm Arena was completed in 2018. 
Photo: Bob Andres/bandres@ajc.com
Photo: Bob Andres/bandres@ajc.com

Hawks add Chase as major new sponsor

The Hawks have signed a new multi-year sponsorship agreement with Chase, marking that bank’s first major deal with an Atlanta sports team. 

The deal provides Chase fixed signage that will go up early this week in one corner of State Farm Arena, the presenting sponsorship of the Hawks’ Martin Luther King Jr. Day game — Atlanta hosts Toronto on Jan. 20 — and other elements. Financial terms weren’t disclosed. 

“Chase is looking to grow significantly in the Atlanta market,” said Mark Adams, the Atlanta-based regional director for Chase Consumer Banking in Georgia and North Florida. “What better way to be able to drive some of that growth than aligning ourselves with a local iconic brand such as the Atlanta Hawks?” 

Chase, the U.S. consumer and commercial banking business of JPMorgan Chase & Co., has more than 80 branches in metro Atlanta and plans to add approximately 30 in the next three years, Adams said. The deal will make Chase the Hawks’ official bank partner. 

“While we’ve worked with a lot of companies in the space over the last five years, we did not have an exclusive bank partner,” Hawks chief revenue officer Andrew Saltzman said. “As conversations started to materialize with the folks at JPMorgan Chase, it really seemed that we both were aligned with our values and what we are trying to accomplish in the market.” 

Chase and the Hawks said they will partner with local nonprofit organizations “to deliver financially focused community initiatives designed to help under-served individuals, families and small businesses in greater Atlanta.”

The deal also will make Chase the presenting sponsor of the Hawks’ annual Historically Black Colleges and Universities (HBCU) Night and will entitle Chase cardholders to receive early on-sale benefits for Hawks games and merchandise discounts at State Farm Arena.

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