Kamala Harris is spending more money on political ads in Georgia than Donald Trump is

For the year, the presidential campaigns are neck and neck on TV spending, with the Harris campaign leading in online ads.

The presidential campaigns of Republican Donald Trump (left) and Democrat Kamala Harris and their associated super PACs have poured more than $68 million into ads aired on television stations across Georgia so far this year, with spending almost evenly split, according to an Atlanta Journal-Constitution analysis of data from the ad tracking firm AdImpact. (Spencer Platt/Getty Images and Melina Mara/Washington Post)

By Phoebe Quinton

Sept 25, 2024

Vice President Kamala Harris’ campaign and aligned political action committees are spending more in upcoming political ads in Georgia than former President Donald Trump and his allies, according to the ad tracking firm AdImpact.

Harris has booked $35 million in ad reservations, compared with $25 million by Trump, the firm reported. Democrats are just behind Republicans for the year on spending for ads aired on television and just ahead on online ads targeting Georgia voters.

Presidential campaigns and associated super PACs have spent more than $68 million on ads aired on television stations across the state so far this year, almost evenly split among Democrats and Republicans, according to an Atlanta Journal-Constitution analysis of AdImpact data.

Digital ads in the state have cost almost $52 million — with Democratic campaigns and groups making up 54% of the spending.

As we get closer to Election Day, spending is expected to pick up in October. Presidential candidates and committees spent $7.2 million on ads aired on television just in the past week, accounting for 11% of the total spending on aired television ads so far this year.