Several chimed in, accusing the fashion brand of prepping the model for the shoot without using the proper practices needed to style African-American hair.
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Others, including the model Marihenny Pasible, thought the look was in line with J. Crew’s relaxed and natural campaign.
Some challenged the critics, asking them to embrace the care-free look for all cultures.
#BlackHairChallenge: A celebration of black hair on Twitter
After the barage of comments, J. Crew released a statement on Twitter.
“J.Crew strives to represent every race, gender, and background. We sincerely apologize for the styling of this model and the offense that was caused,” the company wrote.
Take a look at the full response below.