If you get your hands on an iPhone 6 today, make sure you hold on to it .... tight! A young man in Australia learned the hard way.

Jack Cooksey camped out in front of an Apple store in Perth and was the first to buy the new iPhone 6. When he opened the box for the big reveal on a local TV station, gravity took over. The brand new phone fell out of its box and hit the ground on live TV.

http://youtu.be/YbehPQfu3K0

The crowd screamed in horror. Luckily the phone appeared to survive with no cracks or scratches.

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
(Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez