When it comes to gift wrapping, it really is what's on the outside that counts.

Though the drone, diamond tennis bracelet or Xbox inside the box is where gift givers invest their dollars, the wrapping surrounding it is where they show their heart, said Mia Canada, owner of That's A Wrap!, an Atlanta gift wrapping boutique.

" A lot of cultures believe that gift wrapping is the most important part of the gift," Canada told The Atlanta Journal-Constitution. "It not only shows how you feel about the act of gift giving but actually how you feel about the recipient themselves."

Canada says the secret to gift wrapping is creating "demand" and anticipation from your respective gift recipient.

Since opening in 2006, That's A Wrap! has helped make gift wrapping easy for Atlantans giving gifts for weddings, baby showers and, of course, Christmas, Canada said.

If you're still determining what will go inside that gift box, here are a few last-minute gift ideas:

11 gifts Atlanta commuters truly deserve this Christmas

Best gifts under $20

Keep Reading

Chairman Jason Shaw presides over a meeting of the Georgia Public Service Commission in Atlanta on Tuesday, July 15, 2025. (Ben Gray for the AJC)

Credit: Ben Gray for the Atlanta Journal-Constitution

Featured

Prosecutor Skandalakis has previously suggested that pursuing criminal charges against President Donald Trump may not be feasible until after he leaves office in 2029. (Craig Hudson/Politico/Bloomberg via Getty Images)

Credit: Bloomberg via Getty Images