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Pepsi unveils new festive soda and social media challenge

Pepsi's new soda flavor comes with a twist and a social media challenge.

Credit: Justin Sullivan

Credit: Justin Sullivan

Pepsi's new soda flavor comes with a twist and a social media challenge.
By Imani Dennis
Nov 18, 2020

Pepsi is giving some lucky winners a new festive flavor for the holidays.

The company unveiled an apple pie-flavored soda Tuesday that has notes of “warm cinnamon, buttery crust and fresh apple,” according to its Twitter account.

However, there is a catch. The celebratory flavor isn’t sold in stores. Instead, people have to post their best baking fails with #PepsiApplePieChallenge to be considered for one of the 1,500 bottles.

Some people have already started to win bottles, including a user who burned their cookies to a crisp.

The competition ends Dec. 7 or while supplies last.

About the Author

Imani Dennis is a social media producer and writer. She is a Georgia State University graduate.

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