Pepsi is giving some lucky winners a new festive flavor for the holidays.
The company unveiled an apple pie-flavored soda Tuesday that has notes of “warm cinnamon, buttery crust and fresh apple,” according to its Twitter account.
However, there is a catch. The celebratory flavor isn’t sold in stores. Instead, people have to post their best baking fails with #PepsiApplePieChallenge to be considered for one of the 1,500 bottles.
Some people have already started to win bottles, including a user who burned their cookies to a crisp.
The competition ends Dec. 7 or while supplies last.
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