>> Which flavor sounds best? Weigh in with our unofficial poll!

Fans can go to the Do Us a Flavor website to cast their vote or on Twitter and Instagram using the hashtags #VoteTruffleFries, #VoteBiscuits, #VoteReuben or #VoteGyro. You can also text "VoteTruffleFries," "VoteBiscuits," "VoteReuben" or "VoteGyro" to 24477 (CHIPS).

The creator of the winning flavor will receive $1 million and have their potato chip distributed worldwide.

Lay's has held the flavor contest since 2012. Past winners include Kettle Cooked Wasabi Ginger and Cheesy Garlic Bread.

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Watch the video here.

Can't wait until July 27 to weigh in? Tell us what you think with our unofficial poll. Check it out here.