Despite this, companies are often unwilling to take that step, mainly because the NFL is extremely aggressive in protecting its copyright. In 2007, the league famously pushed an Indianapolis church into canceling a Super Bowl watch party.
So why the "Super Bowl" crackdown? Truth is, the NFL isn't just doing this to protect its own brand. It's also making sure its biggest backers stay happy.
Brands like Bud Light, Papa John's and Hyundai are "official sponsors" of the league, meaning they can say Super Bowl as much as they want in their ads. (Video via Anheuser-Busch)
"You get a free pizza after Super Bowl 50," "Papa" John Schnatter said in a Papa John's ad.
"Free pizza?" shouted Texans defensive end J.J. Watt after crashing through a wall.
"We get it after the Super Bowl," replied Broncos quarterback Peyton Manning.
The NFL wants to make sure this right stays exclusive — so much so that it's tried to copyright the phrase "the big game" as well, though that 2006 attempt fell through. Besides, Stanford and Cal have been playing their Big Game long before anyone said the words "Super Bowl."
This video includes images from Getty Images.