Yet, many companies change and update their logos in order to stay fresh, hip and desirable to consumers.

Wednesday, Uber, the ultra-popular mobile ride company, changed its logo in an attempt to work in both "the atom" and "the bit." The company also made the change in an effort to use color patterns sourced from countries all around the world.

The company believed its previous logo looked "somewhat distant and cold," believing that it "belied what Uber actually is — a transportation network, woven into the fabric of cities and how they move," according to the company's website.

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Fans celebrate in the stands after Cape Verde defeated Eswatini in a World Cup qualifying soccer match at Estádio Nacional in Praia, Cape Verde, Monday, Oct. 13, 2025, to clinch their qualification for the 2026 World Cup. (Cristiano Barbosa/AP)

Credit: AP