After a video of a Donald Trump supporter yelling at a Starbucks barista went viral last week, fans of the president-elect have started asking for their coffees under Trump's name in retaliation, calling it a statement against political and "anti-white discrimination."

The man in the video claimed that he was being racially discriminated against because his coffee took too long, then accused the barista of refusing to serve him because she knew he was a Trump supporter.

>> Trump supporter blames slow Starbucks service on 'anti-white discrimination'

By Friday afternoon, the hashtag #TrumpCup had nearly 30,000 tweets, many of which were accompanied by pictures of Starbucks cups with “Trump” written on them.

Participants say the purpose of the movement is to force Starbucks employees to yell out Trump’s name when his supporters’ drinks are ready. They appear unconcerned that doing so requires them to give more money to the company they’re protesting.

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Starbucks issued the following response:

“Over the years, writing customer names on cups and calling out their names has been a fun ritual in our stores. Rarely has it been abused or taken advantage of. We hope and trust that our customers will continue to honor that tradition.”