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"What the holidays are all about can get lost sometimes in the hustle and bustle of the season, but at Pizza Hut, we want to help make every day feel like a holiday," Jared Drinkwater, the chain's vice president of marketing, said in a news release. "That's why we created the Triple Treat Box. It's a delicious, easy meal to share with family and friends, and while it's always fun to get pizza, getting pizza in a special gift-wrapped box can add even a little more excitement to pizza night."