Target updates app after report reveals pricing changes based on location

Target Updated App After Investigation Revealed Price Changes Based on Location

Target changed its mobile app Wednesday following an investigation conducted by a TV station in Minneapolis that revealed product prices would change based on the location of the shopper, sometimes rising by hundreds of dollars.

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The app's location-tracking function lets users find nearby stores or where specific items are located within the store. KARE conducted a two-month investigation after a viewer noticed that the price of products would change depending on if they were inside or outside of Target.

The Minneapolis-based retailer released the updated version of its app that now labels whether the price next to a product is "online" or "in-store," according to The Associated Press.

Target said in a statement that the updates to the app make it easier for customers to understand pricing policy. The statement also said every page of the updated app featuring a product will link directly to the company’s policy of matching competitor prices.

The Associated Press contributed to this report.