It’s beginning to look a lot like Christmas, in September and Target is saying that its customers are not happy about it.

So the retail giant says it's taking a step back on Christmas promotion in the store and allowing Thanksgiving to take the spotlight when shoppers first enter its locations, The Associated Press reported.

But store officials say that holiday shopping, and in-store holiday signs and deals will still be featured throughout the store.

It will also be adjusting how it promotes holiday sales.

It will offer "Weekend Deals" starting on Nov. 11 because customers visit the stores more on the weekends than weekdays, and will be in addition to it's weekly ads, The AP reported.

The box store is also starting to follow in Walmart's retail footsteps by offering curbside pickup at 50 Minneapolis-area stores. Target will not deliver groceries to your vehicle like Walmart or grocery stores, but will instead focus on toys and electronics.

Walmart offers curbside pickup for shoppers who load their carts online. But it offers groceries, as well as seasonal items. Walmart officials said they will double the number of stores in 2018.