The flag has been unjustly associated with hate for years and that it simply represents Southern heritage, organizers said.

Many held up Confederate flags while others held signs, such as one that read: “Don’t erase our history.”

Men and women at the rally argued their heritage is under attack following the tragedy in Charleston.

The crowd said they do not support Dylann Roof who was charged with shooting and killing nine people inside an AME church.

They also told Channel 9 they don't embrace the flag because they are racist, but rather in honor of their ancestors who fought in the Civil War and defended their land – many of whom lost their lives doing so.

Organizer Bill Starnes was asked: “When someone says the flag represents hate, what do you say?”

“They're uneducated,” Starnes said. “They're mis-educated. They're maleducated. Go do your research."