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The Facebook post says you buy a gift for one person, add your name to the list, and you'll receive 36 gifts, WFLA reported.

"This is a typical pyramid scheme. We're just seeing this on Facebook this time instead of the old way of using letters, and Facebook allows it to spread a lot faster," said Kelli Burns, University of South Florida mass communications instructor.

The post is technically illegal since the scheme uses the mail to deliver gifts and the United States Postal Service has rules against pyramid schemes that use the mail system, WFLA reported.

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UPS driver Dan Partyka delivers an overnight package. As more people buy more goods online, the rapid and unrelenting expansion of e-commerce is causing real challenges for the Sandy-Springs based company. (Bob Andres/AJC 2022)

Credit: TNS