Outdoor clothing and gear company Patagonia is pledging to donate 100 percent of its sales revenue on Black Friday.
The company said all in-store and online sales will go toward "grassroots organizations working in local communities to protect our air, water and soil for future generations."
The company said in a statement that "during a difficult and divisive time," it believes giving back is "more important now than ever."
Patagonia will also offer information in its retail stores and online about how to get involved with the organizations that are receiving the funds.
"The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country," CEO Rose Marcario wrote in the statement. "We all stand to benefit from a healthy environment -- and our children and grandchildren do, too. By getting active in communities, we can effect local change to protect the food we and our children eat, the water we drink, the air we breathe and the treasured places we love the most."
Patagonia donates one percent of all sales revenue to fund grassroots environmental organizations every day.
Read Patagonia's official news release here.
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