A skydiver from Mason, Ohio died Sunday morning at Middletown Airport when he deployed his chute too late, the owner of a skydiving company said, according to WHIO.

John Hart II, co-owner of the Drop Zone, said the 47-year-old man’s identity has not been released pending notification of his family.

The man, who Hart said had completed 95 previous skydiving jumps, died on impact at approximately 11 a.m.

Hart said the man deployed his chute under the recommended altitude limit of 3,500 feet.

"This wasn't because of a problem. Maybe he lost altitude awareness. He did use his reserve chute, but it deployed too late," Hart said. "It's unfortunate, but it was completely avoidable. This was not a reflection of a safety problem, but a reflection on not making good decisions."

Officials from the Ohio Highway Patrol and the Federal Aviation Administration are investigating the death.