After MoviePass introduced surge pricing earlier this month, many worried it would cause confusion.

Now, some MoviePass subscribers tell Business Insider the feature is too broad, with surge pricing happening on a weekday or when theaters are empty.

With MoviePass surge pricing, customers will pay a little more to see popular movies during peak showtimes.

The average surcharge is $3.43 per ticket, according to Variety.

Many have taken to Twitter to air grievances against the new policy.

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The city of Brookhaven's mayor and City Council last week decided to remove the colored panes of glass from the dome of Brookhaven's new City Centre after residents objected to the brightness of the colors, seen here Friday, June 27, 2025. (Reed Williams/AJC)

Credit: Reed Williams/AJC