After MoviePass introduced surge pricing earlier this month, many worried it would cause confusion.

Now, some MoviePass subscribers tell Business Insider the feature is too broad, with surge pricing happening on a weekday or when theaters are empty.

With MoviePass surge pricing, customers will pay a little more to see popular movies during peak showtimes.

The average surcharge is $3.43 per ticket, according to Variety.

Many have taken to Twitter to air grievances against the new policy.

About the Author

Featured

Students at Carver Early College School of Technology attend the school’s art class on Wednesday, Dec. 10, 2025. Atlanta Public Schools plans to convert the campus to a school of the arts that will serve grades 6-12. The plan depends on voters extending a one-cent sales tax for education. (Natrice Miller/AJC)

Credit: Natrice Miller