While distracted by either his phone or a camera, a man fell over the edge of a cliff in San Diego and plummeted 60 feet to his death on Christmas Day, officials said Saturday.

"Witnesses stated seeing someone distracted by an electronic device and he just fell over the edge," San Diego Lifeguard Bill Bender told KNBC. "(He) wasn't watching where he was walking, he was looking down at the device in his hands."

According to a report from KFMB-TV, the man, in his 30s, visited Sunset Cliffs with one other person. He had a hard time finding a parking spot and got out of his vehicle to try to find one when he fell.

Bystanders climbed down the cliff and attempted to resuscitate the man, without success. Paramedics pronounced him dead at the scene, KFMB-TV reported.

The device that distracted the man was not immediately recovered.

"Just like driving and using a cell phone, you don't want to be walking and using a cell phone or be distracted or anything," Bender said told KNBC.