Ever call your Lyft (or Uber) driver after a night out and wonder if he or she would be so inclined to make a quick stop for food on the way?
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Well, Lyft is here to cure those late-night munchies.
In an unexpected yet genius cross-marketing campaign, the rideshare company has announced a new partnership with everyone's favorite fourth-meal joint: Taco Bell.
The company shared the news in a blog post Tuesday, writing the new collaboration with Taco Bell will delight consumers "with a unique ride-thru experience."
Lyft riders will be able to select the in-app Taco Mode option to make a pit stop for “the ultimate Taco Bell experience,” including a free Doritos Locos Taco for the first ride, a special menu and more.
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Taco Mode will be launched as a pilot program between 9 p.m. and 2 a.m. during two date periods: July 27-29 and Aug. 3-5 in Orange County, California. Lyft has plans to expand the late-night deal to additional markets before the end of 2017 and eventually roll the program out nationwide in 2018.
