Of course it didn't happen without another infamous (albeit simple) doodle.

Also new are Google dots and the 'G' icon.

Google's reasoning behind the change to its insignia is to be more compatible and prevalent on a wider variety of platforms (i.e., mobile, TV and even cars!).

The dots represent action and the 'G' has more color to it now as well.

The logo itself has animation now as well.

The font, called Product Sans, is a Google original.