It's not as bad as getting sent back to the Daisy Hill Puppy Farm, but after 31 years, MetLife is parting ways with Snoopy.
MetLife has cut ties with the iconic cartoon beagle as it sheds its life insurance division and as part of a brand change.
"We knew with all the transformation going on, we needed to rethink how we went to market and how we presented our brand," Steven Kandarian, MetLife chief executive, told The Wall Street Journal.
MetLife has a multiyear contract to use Snoopy and other Peanuts characters that was signed in 2014, according to the Wall Street Journal. It could take some time to remove Snoopy from all marketing materials, Metlife said.
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