You may never think that they’re trying to sell razors in Gillette’s latest advertisement.

Instead of stubble and beards, the razor company tackles social issues head on including toxic masculinity and the #metoo movement in its "We Believe" ad, CNN reported.

The advertisements puts a new message behind its “Best a man can get” tagline, asking consumers “Is this the best a man can get?”

The company told the BBC that men should hold each other accountable for their actions.

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The Juneteenth Atlanta Parade and Music Festival takes place Saturday beginning at The King Center and ending at Piedmont Park. Due to sponsorship difficulties, the event was shortened from three days to two this year. (Jenni Girtman for the AJC)

Credit: Jenni Girtman