A fight at Orlando International Premium Outlets sparked rumors of a shooting on social media, but officials say there was no gunfire.

“Preliminary investigation reveals it was a fight and people panicked,” said Orange County Sheriff’s Office spokesperson Rose Silva in a statement.

The incident occurred just after 1 p.m. Saturday at the outdoor outlet mall.

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A video posted on Twitter showed crowds fleeing past the LOFT Outlet at the mall.

This is a developing story. Check back with WFTV-Orlando for updates.