Fred Davis, a civil rights activist, is responsible for the billboard. He is no stranger to controversial billboards, according to MyFoxMemphis.

The billboard went up about three weeks ago, and has generated both positive and negative comments on social media.

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The Midtown Atlanta skyline is shown in the background as an employee works in Cargill's new office, Jan. 16, 2025, in Atlanta.  (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com