Fred Davis, a civil rights activist, is responsible for the billboard. He is no stranger to controversial billboards, according to MyFoxMemphis.

The billboard went up about three weeks ago, and has generated both positive and negative comments on social media.

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University of Georgia students are seen entering and leaving the main Library on the Athens campus on Monday, Sept. 8, 2025. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez