Fred Davis, a civil rights activist, is responsible for the billboard. He is no stranger to controversial billboards, according to MyFoxMemphis.

The billboard went up about three weeks ago, and has generated both positive and negative comments on social media.

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A MARTA operator is seen inside the control room of one of the new MARTA trains during the unveiling of these trains on Thursday, Jan. 30, 2025. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez