Fred Davis, a civil rights activist, is responsible for the billboard. He is no stranger to controversial billboards, according to MyFoxMemphis.

The billboard went up about three weeks ago, and has generated both positive and negative comments on social media.

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
(Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez