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Christmas may be coming early for Amazon shoppers.
In celebration of its 20th birthday, Amazon will hold a "Prime Day" sale on July 15 that the company says will feature more deals that Black Friday.
"Step Aside Black Friday – Meet Prime Day," the company said in a news release Monday.
The one-day shopping event is exclusively for Prime members.The savings begin at midnight, “with new deals starting as often as every 10 minutes.”
An annual $99 Prime membership gives customersunlimited Free Two-Day shipping on select items, and access to Instant Video streaming service and Prime Music.
For those who don’t have a Prime membership, Amazon is offering customers a 30-day free trial.
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