COVID-19

Hormel Foods giving away bacon-scented face mask

By Kelcie Willis
Oct 15, 2020

As the coronavirus pandemic continues, one company is offering the opportunity to get a face mask that has a bacon scent.

USA Today reported Hormel Foods, which includes brands including Spam, Applegate, Jennie-O and Skippy, among multiple bacon brands, is giving away multiple “Breathable Bacon” masks.

Hormel Foods is offering "Breathable Bacon" face masks in a contest.
Hormel Foods is offering "Breathable Bacon" face masks in a contest.

Featuring the smell of the brand’s Black Label Bacon, the masks use what the company calls “the latest in bacon-smell technology and irresistibly breathable, 2-ply fabric.”

Through Oct. 28, while supplies last, Hormel is offering the masks through a contest at BreathableBacon.com. For each entry, Hormel will donate one meal to Feeding America, up to 10,000 meals, Today.com reported.

“We’re continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon," Hormel Senior Brand Manager Nick Schweitzer said in a statement. "In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring Black Label Bacon closer to our fans.”

The contest website also includes a link to the Atlanta-based Centers for Disease Control and Prevention for proper mask-wearing guidelines.

Contest winners will be announced Nov. 4.

About the Author

Kelcie Willis is a writer and online content producer for The Atlanta Journal-Constitution. She graduated cum laude with a Bachelor of Arts in Journalism and Sociology from the University of Georgia. At the AJC, she covers state, regional and national news with the Content Curation Desk.

More Stories