“Congressional action is needed,” she said. “They won’t solve this crisis without your help.”
Haugen said the company has acknowledged publicly that integrity controls were crucially needed for its systems that stoke the engagement of users, but then it disabled some of those controls.
In dialogue with receptive senators of both parties, Haugen, who focused on algorithm products in her work at Facebook, explained the importance to the company of algorithms that govern what shows up on users’ news feeds. She said a 2018 change to the content flow contributed to more divisiveness and ill will in a network ostensibly created to bring people closer together.
Despite the enmity that the new algorithms were feeding, she said Facebook found that they helped keep people coming back — a pattern that helped the social media giant sell more of the digital ads that generate most of its revenue.
“It has profited off spreading misinformation and disinformation and sowing hate,” said Sen. Richard Blumenthal, D-Connecticut, the panel’s chairman. “Facebook’s answers to Facebook’s destructive impact always seems to be more Facebook, we need more Facebook — which means more pain, and more money for Facebook.”
Haugen said she believed Facebook didn’t set out to build a destructive platform. But “in the end, the buck stops with Mark,” she said referring to Zuckerberg, who controls more than 50% of Facebook’s voting shares. “There is no one currently holding Mark accountable but himself.”
Haugen said she believed that Zuckerberg was familiar with some of the internal research showing concerns for potential negative impacts of Instagram.
The government needs to step in with stricter oversight of the company, Haugen said.
Like fellow tech giants Google, Amazon and Apple, Facebook has enjoyed minimal regulation. A number of bipartisan legislative proposals for the tech industry address data privacy, protection of young people and anti-competitive conduct. But getting new laws through Congress is a heavy slog. The Federal Trade Commission has adopted a stricter stance recently toward Facebook and other companies.
The subcommittee is examining Facebook’s use of information from its own researchers on Instagram that could indicate potential harm for some of its young users, especially girls, while it publicly downplayed the negative impacts. For some of the teens devoted to Facebook’s popular photo-sharing platform, the peer pressure generated by the visually focused Instagram led to mental health and body-image problems, and in some cases, eating disorders and suicidal thoughts, the research leaked by Haugen showed.
One internal study cited 13.5% of teen girls saying Instagram makes thoughts of suicide worse and 17% of teen girls saying it makes eating disorders worse.
Because of the drive for user engagement, Haugen testified, “Facebook knows that they are leading young users to anorexia content. ... It’s just like cigarettes. Teenagers don’t have any self-regulation. We need to protect the kids.”
Haugen has come forward with a wide-ranging condemnation of Facebook, buttressed with tens of thousands of pages of internal research documents she secretly copied before leaving her job in the company’s civic integrity unit. She also has filed complaints with federal authorities alleging that Facebook’s own research shows that it amplifies hate, misinformation and political unrest, but the company hides what it knows.
“The company intentionally hides vital information from the public, from the U.S. government and from governments around the world,” Haugen said. “The documents I have provided to Congress prove that Facebook has repeatedly misled the public about what its own research reveals about the safety of children, the efficacy of its artificial intelligence systems and its role in spreading divisive and extreme messages.”
The former employee challenging the social network giant with 2.8 billion users worldwide and nearly $1 trillion in market value is a 37-year-old data expert from Iowa with a degree in computer engineering and a master’s degree in business from Harvard. Prior to being recruited by Facebook in 2019, she worked for 15 years at tech companies including Google, Pinterest and Yelp.
After recent reports in The Wall Street Journal based on documents she leaked to the newspaper raised a public outcry, Haugen revealed her identity in a CBS “60 Minutes” interview aired Sunday night.
As the public relations debacle over the Instagram research grew last week, Facebook put on hold its work on a kids version of Instagram, which the company says is meant mainly for tweens ages 10 to 12.
Haugen said Facebook prematurely turned off safeguards designed to thwart misinformation and incitement to violence after Joe Biden defeated Donald Trump last year, alleging that contributed to the deadly Jan. 6 assault on the U.S. Capitol.