Investigators believe a man working on a billboard accidentally fell to his death Friday afternoon.

The man, identified by the Fulton Medical Examiner’s Office as Keith Fenton, fell while working in the 700 block of Pollard Boulevard, across the street from Turner Field, Sgt. Greg Lyon told The Atlanta Journal-Constitution.

“It appears to be just a tragic accident,” Lyon said.

Fenton, 53, of Douglasville, owned a billboard company and slipped while working and fell to the ground, witnesses said. An autopsy will be conducted Saturday.

Co-workers said Fenton was a father and recently celebrated his one-year wedding anniversary, Channel 2 Action News reported.

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