Three houses painted entirely hot pink are going viral and creating some controversy along the way.

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The Los Angeles homes, which look like something Barbie would appreciate, are part of an art installation project, according to KTLA.

The pink project was created by Matty Mo, who goes by The Most Famous Artist. On his Instagram account, he said that it's an "ephemeral conceptual art project as a jumping off point for a conversation about community, development, public art, and social media."

Though the houses are set to be demolished to make way for an apartment complex, neighbors are not happy, KTLA reported.

Resident Traci Considine told KTLA that they are “jarring” and don’t “respect” the “character and scale” of the neighborhood.

The artist is also getting pushback from people online, who believe it is a publicity stunt to sell a brand of canned rosé wine.

Of course, there are those who are simply loving the pink, because it’s social media gold.

Read more at KTLA.