What is the Super Bowl Experience?

In January, downtown Atlanta will feature a massive football-themed park for Super Bowl LIII.

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The NFL event, called the Super Bowl Experience, will include immersive exhibits, player autograph sessions, merch shops, skills tests, interactive games and behind-the-scenes access to NFL Network celebrity interviews.

The 800,000-square foot space inside the Georgia World Congress Center will be open to the public between Jan. 26 and Feb. 2, one day before Super Bowl LIII at Atlanta’s Mercedes-Benz Stadium.

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Another event, Super Bowl LIVE, will also take place in the days leading up to the big game. The six-day outdoor concert series will be held at Centennial Olympic Park from Jan. 26-28 and Jan. 31-Feb. 2.

Super Bowl Experience tickets

Ticket prices for the event vary between $20-$40 for adults and between free-$25 for kids age 12 and under, depending on the day you choose to attend.

Folks who pay $20 at the box office to attend any of the Jan. 28-30 events will receive up to three free tickets for children 12 and under.

For access to expedited lines, there’s also the option to purchase a $55 SBXtra Fast Pass while supplies last.

Snag your tickets to the Super Bowl Experience online or at the box office inside Building B of the GWCC. Note that the box office will close two hours before the event ends.

Super Bowl Experience hours:

Jan. 26: 10 a.m. - 10 p.m.

Jan. 27: 10 a.m. - 8 p.m.

Jan. 28-29: 3-8 p.m.

Jan. 30-31: 3-10 p.m.

Feb. 1-2: 10 a.m. - 10 p.m.

Learn more about the event at nfl.com.