Another event, Super Bowl LIVE, will also take place in the days leading up to the big game. The six-day outdoor concert series will be held at Centennial Olympic Park from Jan. 26-28 and Jan. 31-Feb. 2.
Super Bowl Experience tickets
Ticket prices for the event vary between $20-$40 for adults and between free-$25 for kids age 12 and under, depending on the day you choose to attend.
Folks who pay $20 at the box office to attend any of the Jan. 28-30 events will receive up to three free tickets for children 12 and under.
For access to expedited lines, there’s also the option to purchase a $55 SBXtra Fast Pass while supplies last.
Snag your tickets to the Super Bowl Experience online or at the box office inside Building B of the GWCC. Note that the box office will close two hours before the event ends.
Super Bowl Experience hours:
Jan. 26: 10 a.m. - 10 p.m.
Jan. 27: 10 a.m. - 8 p.m.
Jan. 28-29: 3-8 p.m.
Jan. 30-31: 3-10 p.m.
Feb. 1-2: 10 a.m. - 10 p.m.
Learn more about the event at nfl.com.