What is the Super Bowl Experience?

Super Bowl 53: Here's what to expect when the Super Bowl comes to Atlanta Planning for the music and entertainment for Super Bowl LIII has begun. On Location Experiences will orchestrate the music events, focusing on downtown Atlanta, said Don Renzulli, executive vice president of events at OLE. OLE also produces the Super Bowl LIVE festival, a free event that last year stretched across six blocks of downtown Minneapolis and drew more than 1 million people over a 10-day period. Last year, Pink, Jennifer L

In January, downtown Atlanta will feature a massive football-themed park for Super Bowl LIII.

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The NFL event, called the Super Bowl Experience, will include immersive exhibits, player autograph sessions, merch shops, skills tests, interactive games and behind-the-scenes access to NFL Network celebrity interviews.

The 800,000-square foot space inside the Georgia World Congress Center will be open to the public between Jan. 26 and Feb. 2, one day before Super Bowl LIII at Atlanta’s Mercedes-Benz Stadium.

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Another event, Super Bowl LIVE, will also take place in the days leading up to the big game. The six-day outdoor concert series will be held at Centennial Olympic Park from Jan. 26-28 and Jan. 31-Feb. 2.

Super Bowl Experience tickets

Ticket prices for the event vary between $20-$40 for adults and between free-$25 for kids age 12 and under, depending on the day you choose to attend.

Folks who pay $20 at the box office to attend any of the Jan. 28-30 events will receive up to three free tickets for children 12 and under.

For access to expedited lines, there’s also the option to purchase a $55 SBXtra Fast Pass while supplies last.

Snag your tickets to the Super Bowl Experience online or at the box office inside Building B of the GWCC. Note that the box office will close two hours before the event ends.

ExploreMore info about Super Bowl Experience tickets here.

Super Bowl Experience hours:

Jan. 26: 10 a.m. - 10 p.m.

Jan. 27: 10 a.m. - 8 p.m.

Jan. 28-29: 3-8 p.m.

Jan. 30-31: 3-10 p.m.

Feb. 1-2: 10 a.m. - 10 p.m.

Learn more about the event at nfl.com.

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