For working women of color, the gap is even wider when compared to both white men and white women.
In fact, according to a 2017 report from the Institute for Women's Policy Research, black and Hispanic women with either full or part-time jobs typically earn 38 percent less and 46 percent less than white men, respectively.
In an effort to raise awareness for the gender pay gap in America, businesses across the country are donating 20 percent of their sales to organizations that support women and families for #EqualPayDay on April 10.
“With the help of adidas, Lyft, P&G, and Reebok—all leaders in the push for equality in the workplace—we’re asking consumers to think about the impact of getting 20% less as they make purchases on April 10,” the organization wrote on its website.
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Adidas customers on Tuesday will see #20PercentCounts messages like “Women give 100%. They get paid 20% less. Level the field.” Lyft is adding unequal signs to cars in the app and asking riders how they would feel if their trip ended with 20 percent of the way to go.
In partnership with LeanIn.org, multiple Atlanta businesses are also participating in Equal Pay Day 2018 to raise awareness for the gender pay gap, including King of Pops and Kendra Scott.
Other local businesses participating include
- Baby Tommy's Taste of New York
- Fig & Flower Natural Beauty
- General Assembly Atlanta
- Kale Me Crazy (Brookhaven)
- Orangetheory Fitness Emory Point
- Valeo Dance Fitness Studio
According to a LeanIn news release, the businesses are donating 20 percent of sales to organizations that support women and families, such as the American Association of University Women, Boys & Girls Clubs of America, Dress for Success and Feeding America.
Businesses will also donate 38 percent and 46 percent respectively on Black Women’s Equal Pay Day (Aug. 7) and Latinas Equal Pay Day (Nov. 1).
Atlanta is joining more than 30 other cities in the U.S. participating.
Read more about the campaign at Leanin.org.