The new W Hotel in Midtown

Metro Atlanta

The new W Hotel in Midtown

Photos of the new W Hotel in Midtown, which officially opens Thursday.

W Hotels are a scene. And by 2009, there will be four Ws in Atlanta. The W Midtown officially opens Thursday. This is the common area in a EWOW suite.

The W is all about style, which is evident in the Whiskey Park Crystal Room.

The view from a WOW suite in the Midtown W.

Rooms are not decorated -- they are visualized.

The Midtown location has the largest amount of meeting space in the entire W chain. This is the Strategy Room conference area.

The EWOW suite has room to entertain.

W aims to appeal to the young, affluent who are fashion forward and tech savvy.

Guests take the words "haute couture" literally. The lobby chandelier highlights the Midtown entrance.

The W Midtown -- designed by ICrave -- is "techno glam" focusing heavily on sleek lines, "clubby" public areas and gray and black interiors.

A seating area in a Midtown WOW suite.

The W puts a strong focus on service with its "Whatever Whenever" policy.

The entrance to the Midtown W.

The W's Living Room Bar.

The bar in a WOW suite.

The bed in a Midtown WOW suite.

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W Hotels are a scene. And by 2009, there will be four Ws in Atlanta. The W Midtown officially opens Thursday. This is the common area in a EWOW suite.

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