A new Kroger opened its doors along the Eastside Beltline trail on Oct. 16, the company announced. (Photo courtesy of Indigo Collective)

'Murder Kroger' no more? New site opens near Atlanta Beltline

A new Kroger opened its doors along the Eastside Beltline trail on this week, the company announced. 

The 60,000 square-foot building located at 725 Ponce de Leon Avenue opened at 7 a.m. Wednesday with a celebration to follow shortly after. 

The store has an indoor eatery, B’s Cracklin BBQ, and Pub on Ponce Beer & Wine Bar, which has a walk-up window and access to the Beltline. 

A Starbucks inside the store also has patio and Beltline access. The store’s pick-up option will be available after Oct. 23. 


RELATED: B’s Cracklin’ BBQ to reopen next month inside an Atlanta Kroger


The new store replaces the infamous location, nicknamed “Murder Kroger” following the first murder in the store’s parking lot in 1991. The name has stuck since then, even inspiring a song by the same name. The area has since rebranded with a $155 million mixed-use development. 

Kroger donated $500 gift cards to Grady High School, Inman Middle School and Springdale Park Elementary School at the grand opening celebration. Antioch Urban Ministries also received a $500 gift card from the grocer. 

Atlanta Community Food Bank received a $25,000 donation from Procter and Gamble during the grand opening celebration. 


In other news:

Big changes are on the way for the original two miles of Atlanta?€™s BeltLine.??Construction starts in the next couple weeks on new lights and cameras.

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