The 725 Ponce project near the Atlanta Beltline by developer New City would feature a new Kroger store and and an office tower. The current Kroger store has the infamous nickname “Murder Kroger,” but the Cincinnati-based grocer has tried in recent years to re-brand it as the “Beltline Kroger.”

Atlanta Kroger redevelopment may get tax break

The city of Atlanta’s economic development agency will consider a tax break this week for the redevelopment of the Ponce de Leon Avenue grocery store known as “Murder Kroger” near the eastside Beltline trail, according to a meeting notice.

Developer New City plans an office tower over a new 60,000-square-foot Kroger store at 725 Ponce de Leon Ave. near Ponce City Market.

The $155 million project, announced in January, would replace an existing Kroger outlet with the infamous nickname that the Cincinnati chain has tried to re-brand as the “Beltline Kroger.”

The matter is slated for debate at Invest Atlanta’s monthly board meeting Thursday.

Invest Atlanta documents put the value of the tax abatement at nearly $7.4 million over 10 years. A city document said about 1,900 retail and office workers will eventually be based in the new development.

The documents said the project is estimated to have a $221 million economic impact to the region.

The store got its notorious moniker sometime after a 1991 crime at the property and the name has stuck, including inspiring a song by the same name by the band Attractive Eighties Women, the AJC previously reported.

Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.

Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.

Download the new AJC app. More local news, more breaking news and in-depth journalism.
AJC.com. Atlanta. News. Now.

Download the new AJC app. More local news, more breaking news and in-depth journalism.
AJC.com. Atlanta. News. Now.

With the largest team in the state, the AJC reports what’s really going on with your tax dollars and your elected officials. Subscribe today. Visit the AJC's Georgia Navigator for the latest in Georgia politics.

Your subscription to The Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism. Visit the AJC's Georgia Navigator for the latest in Georgia politics.

X