A developer discussed plans for a property with five restaurants where the old Alpharetta location of The Varsity operated. 
Photo: Rendering from Design Review Board agenda.
Photo: Rendering from Design Review Board agenda.

Krog Street Market-inspired food hall planned for old Varsity site

A developer has proposed to create a food hall where the Alpharetta location of The Varsity once operated, which closed in February after 12 years of business. 

Developer George Banks discussed plans for a property with five restaurants at the Design Review Board meeting on Dec. 16. 

Banks helped develop Krog Street Market, the popular Inman Park marketplace for restaurants and vendors that opened in late 2014

“The whole idea for this prototype was to take what we learned at Krog Street and kind of distill it down into a new construction model,” Banks said at the meeting.

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Banks said four of the spots have already been leased but did not announce any names. He mentioned one would be a “breakfast/lunch place” that would close at 2 p.m.

The space that has not been leased is intended to sell ice cream — similar to Krog Street Market, which has an outpost of Jeni’s Splendid Ice Creams

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Pittsburgh-based architecture firm Strada LLC is designing the project.

The conceptual site plan was approved with the condition that Banks is to return and present specific samples, colors and choice of final site plan at a Jan. 20 meeting. 

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