For nearly 30 years the Gwinnett Convention and Visitors Bureau, now known as Explore Gwinnett, has promoted Gwinnett as a tourist destination. Commissioners formalized the relationship through an agreement appointing the organization as the county’s destination marketing organization. In exchange, the GCVB will receive a portion of the county’s hotel/motel tax for the purposes of promoting tourism, conventions and trade shows.
The move preceded another action increasing the county’s hotel/motel tax rate to 8 percent. The new rate takes effect on Aug. 1. The last rate change occurred 18 years ago.