Brookhaven’s tourism arm this week unveiled the logo, tagline and brand identity it will use to attract visitors to the city.
The Brookhaven Convention and Visitors Bureau will use “Explore Brookhaven” as its main slogan to promote tourism, according to a presentation given to the Brookhaven City Council on Tuesday.
The new tourism logo features “Brook” and “Haven” on two different vertical lines, next to a blue and green shape that roughly resembles the outline of the city.
The blue and green pieces inside the shape represent the city’s neighborhoods and nature, according to Renée Areng, the executive director of the BCVB. The tagline “belong here” is located at the bottom of the logo.
“We’re really excited about being able to have a brand for Brookhaven, so we can move forward and encourage those to explore the area, whether they’re residents .. or they’re new visitors,” Areng told The Atlanta Journal-Constitution.
The branding mission, according to Areng’s presentation, includes the statement, “You are a guest in Brookhaven. For a day or forever.”
Tourism officials conducted more than 700 interviews and surveys to gather ideas and feedback from visitors and residents.
The BCVB also created its first tourism map of Brookhaven, showing local hotels, parks, restaurants and shopping options.
A full rollout of the branding plan is slated to begin early next year, Areng said.
The bureau has a budget of $1.6 million this year, Areng previously told The Atlanta Journal-Constitution. While the bureau is a nonprofit and a separate entity from the city government, it is funded by the city’s hotel-motel tax. It was created under the city’s charter and established in 2018 as a way to market Brookhaven as a tourist destination.
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The city committed to pitching in $26,000 toward the branding effort, Areng said.
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