A 22-year-old man from Austin died early Friday after being beaten by a crowd while visiting the Greek island of Zakynthos, according to his family.

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Bakari Jaward Henderson was in Greece working on a photo shoot to launch his new fashion line when he was beaten to death by as many as 10 people, his family said in a statement.

“Bakari loved spending time with family and friends, traveling and meeting new people,” the statement said. “He was a big thinker and enjoyed coming up with new business ventures.”