The Gwinnett Braves announced Monday that, come 2018, they'll no longer be that: Braves.
Officials are soliciting fan help to find a replacement for the iconic moniker, which they said has created "confusion" among fans of the big league ball club in Atlanta and its Triple-A affiliate in Lawrenceville.
The team hopes to find a "unique, hometown" name — but Gwinnett County officials, who have seen poor performance at the box office and a disappointing lack of development around taxpayer-funded Coolray Field, aren't sure what to make of the decision.
“I’m a little concerned in that I don’t want the Braves to do anything that would affect the marketability of the stadium and bringing people out to our ballpark,” District 4 Commissioner John Heard said Monday. “Although I’m so disappointed in the attendance that they’re having right now that I don’t think they could do anything to hurt.”
Read more about the name change proposal — and what county officials had to say — on myAJC.com.
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