As Super Bowl LIII nears in Atlanta's Mercedes-Benz Stadium, Clayton County Commission Chairman Jeff Turner has cut a PSA addressing the potential for human trafficking.

“Human trafficking is not acceptable on a legal or moral basis,” he says in the video for the Marietta-based Safe America Foundation, of which he is chairman. “Know that our No. 1 goal is protecting lives and to teach you other ways to protect yourself, your family and your employees.”

Anti-trafficking advocates say trafficking picks up around big sporting events such as the Super Bowl and law enforcement has responded with enhanced staffing to focus on the issue.

Authorities reported Wednesday that 33 people have been arrested in the past four days on sex trafficking charges, according to Nick Annan, Homeland Security Investigations special agent in charge. Another 16 people were arrested earlier in the month after an operation to find traffickers in Douglas County.

Last year the Clayton Commission gave the county's district attorney's office a $300,000 bump in funding to hire additional staff to focus on trafficking. The funds were necessary, supporters said, to help Clayton monitor potential trafficking at Hartsfield-Jackson International Airport.

“Together we’re here to protect what’s priceless and that’s human life,” Turner said in the video.