Atlanta Motor Speedway revving up its destination appeal with new bar

The Atlanta Motor Speedway is adding a new bar and hospitality area to its grandstand to add more year-round options to visitors.

The “Restart Bar” is being added to the Hampton destination about 20 rows above the track in the Earnhardt Grandstand, Speedway officials announced on Monday.

The bar, which will open in late February, is designed to accommodate up to 300 guests and includes “high-top tables, front-row seating overlooking the track, space for games and activities, and both open-air and indoor quiet areas,” the Speedway said in a statement.

It is named for its location overlooking the track’s “restart zone” at its front stretch.

"Our goal at Atlanta Motor Speedway is to provide a winning experience to every customer, every time," Speedway President Ed Clark said a release. "The Restart Bar provides a thrilling new option for our patrons to make their attendance at Speedway events extremely memorable."

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